What Really is Social Media Marketing? 

The Breakdown

If you’ve made it to this site you probably have some basic idea of what Social Media Marketing is, and you more than likely know that you need it for the advancement and success of your business. You may be wondering though, what exactly is involved in Social Media Marketing and why everyone is always talking about it. 

The most basic of definition is that social media marketing when a company or individual uses various social media platforms, facebook, instagram, punters, etc, as well as their website to promote or market their business, product or service. You may of previously heard this referred to as e-marketing or digital marketing, and while social media marketing would still fall into those categories it has grown into a genre all of its own over the recent years and therefore has adopted a name of its own as well. 

How To Use It 

If you use social media correctly you can grow your business though increased traffic and user interaction to your site. To help small business and firms to determine what works for their business a lot of social media platforms have built in analytics tools that will help you see what methods are successful for reaching your target audience. Social media marketing is not just a way to engage potential new clients but also a great way to interact with current or previous customers and to gain their trust and hopefully develop a meaningful work relationship that turns into repeat business. 

 

A successful business will develop their own voice or town after a while and will build a unique online presence that sets them apart from their competitors. They do this through the content they post, whether it be written content, visual or video, you want to be sure that each post tells a part of you story and aids the reader or viewer in some way. A great way to increase your  stance in the web world is to use customer and user generated content as well. Don't always post a generic ad or marketing post, use a customer experience or photo to bring your product to life. Doing this always increases users engagement and overall rankings for the post. Don’t forget as well that the internet is ever changing and growing, you need to be constantly posting content and interacting with your audience if you want to see your social media platforms grow. 

Tips and Tricks

There are so many tips and tricks that can help you to be successful in the world of social media marketing. Many get overwhelmed with the responsibility of starting and maintaining social media platforms for their business. They are unsure where to start, or if they do start they struggle to keep their sites alive and kicking. That is why we want to help, with our tips, tricks, reminders and easy breakdown of what to do you can make your business a success. What and see as your company grows on social media and your profits will likely see an increase as well. Don’t be scared of Social Media marketing, embrace it!

How to Create an Awesome Instagram Photo

By Geena Rae

When it comes to Instagram you want to post an image that will grab the viewers attention, but also hold them, and intrigue them so that they are compelled to visit your page and ultimately your website. So what are the steps to creating an awesome photo? First you need an idea, a vision of what you would like to create. Something that will catch the audience’s attention. The process of photographing your idea whether its food, fashion, lifestyle or what have you, the quality and layout of the photo is key. High quality and well designed photos will be the most successful and the most professional to the viewer's eye. Here is a video I found helpful. It guides you through how to get the most out of every photo opportunity. Photos with bright colors, clean lines and sharp details are more likely to draw people to your post. This article here describes how color can change our mood and mental strength. Little things like the colors used in a photo could increase your impressions by a large amount. Lighting is always a major key in taking a good photo, whether you're using natural light through a window or outdoors, or maybe box lights in a studio. Either way good lighting can completely transform a photo. I always gravitate to natural light, it creates a crisp natural look to your photos. Not too bright and not too dark, just in the middle. Here are some tools to use for getting good lighting. Editing, a magical tool that can take any blah photo and turn it into a masterpiece. Editing is so important when it comes to Instagram. The right filter and details can make or break a photo. This is by far one of my favorite videos of taking and editing Instagram photos, I really recommend these tools for fashion and beauty photography in particular. High fashion and minimal design are both extremely popular in todays trends. These tools of sharp details and bright light are the perfect tips to guide you through picking the best picture. Instagram themes, they make your page look consistent and very appealing to the eye. Depending on your preferences make sure each picture flows with the next. Having similar color themes or similar editing skills and filters. It brings a lot more followers in and gives your page a professional look. This can be extremely helpful and good to remember when picking the best Instagram photo.  Here is a post with a lot of helpful tools regarding Instagram themes! Many brands and or high profiled Influencers have distinct recognizable themes to their Instagram pages. Here are a few examples of accounts that post great content YSL, MaddiBragg, and Lauren Conrad. Picking the best picture for Instagram is a different process for each individual, the photographing process, the editing process, and the overall theme. If you have an idea and the creative desire you can create beautiful inspirational content. Whoever said spending time on your Instagram posts was stupid is wrong! It can make a huge difference in growing and creating your brand or business! The perfect photo is the best place to start.

This post was brought to you by our awesome influencer Geena Rae, check her out here! 

Welcome to Rawsea Media

How it Started

Rawsea Media was founded at sea, aboard beautiful sailboats with aspiring entrepreneurs. While living in Florida in 2015 I was working on catamarans with Mondo Marine and Kathleen D. Both of them were busy running their businesses and focusing on the day to day duties of running their boats and providing exceptional service to their clients. As they were preoccupied with this I saw that they needed help with their web presence and online marketing. It came naturally to me, from my years of managing my own content for the various companies I had worked for and started combined with my natural outgoing personality and passion for marketing. Not long after I began helping them with their online content and presence they began introducing me as their "Marketing Guy" at boat shows and to their colleagues, making them my first real clients and thus the beginning of my own marketing company.

How it's Grown

Over the last 2 years Rawsea Media grew from having a couple yacht industry clients to marketing for professionals in various different industries, including a multinational IT company. And it is only continuing to grow day by day. I now have associates working with me to provide the best service to our clients such as Social Media Strategy, English Content Creation, Website Overhauls and so much more. While providing them with online marketing and website services, our one goal was always in our mind, making you look good online. We are continuously talking with other marking professionals and entrepreneurs to expand our services and our network. 2017 is going to be an exciting break out year for Rawsea Media and we can’t wait to see where it goes!

What to Expect

Our goal is to provide you with the latest and greatest in online and social media marketing, but we don’t want to bore you with that in our blog. Here you will find tips on how to make your company look great online. How to make great pictures on Instagram, reviews on the best apps that increase followers and cool charts to make it all easy to understand. We want this to be as entertaining as it will be factual. We have a passion for making you look good online and we are ready to share it all with you! So stay tuned…..

 

- Ryan Rossi


 

Marketing aboard the Kathleen D

Marketing aboard the Kathleen D