In today’s modern business market one of the greatest assets you can provide your company is a strong online presence. Research shows that there are currently over 2 billion active users on social media and that number is projected to grow by 25% year over year. If you are not making your company present to these over 2 billion users you are effectively turning away potential business. Social media is no longer just a marketing tool but a powerful platform that can enhance and aid your sales, customer service and even human resource departments. Therefore, it is imperative that a strong social media plan is an integral part of a company's overall strategy. The following tips can help your company create an effective social media strategy to enhance your online presence and keep your business growing.
5 Tips for Successful Social Media in Business
Establish Your Brand Image
Who are you? What do you represent? What sets you apart from your competitors? When you are creating accounts on social media think about what message you want to convey to your audience. In the global relocation industry you are working in a personal field, you are moving individuals or families to other parts of the world and helping them set up their new life. Therefore, you want to build a level of trust in your social media accounts. Tell them who you are, why you are great at what you do, and how you stand out from competitors. Setting out a clear brand identity will help you to build trust with your followers and turn them into future customers.
Know Your Audience
One of the first steps in creating a strategy is knowing who your target audience is. The more detailed you can be the better. For example, what is the average age of your target client? Their industry or career? Do they have family or are they single? Are you targeting big businesses or small family run companies? All of these aspects help you determine the platform on which you will most successfully reach your audience and the content that will move them to action. Be sure to use relevant and well composed content, information that people will want to comment on, share, or repost. The more engagement you can have with your audience the more your social reach will grow.
For example, if you are targeting 50-60 year old CEO’s of large corporations you will want to provide up to date, researched and well written content regarding relevant news. The best platform to post this content on would ideally be LinkedIn or a FaceBook business page. Studies show that this is where that demographic is most likely to be looking.
Use Content that is Trending
At times it can be difficult to come up with content that is relevant and interesting every day. The goal is to post something that will be liked, shared and remembered. We may at times handicap ourselves by thinking we need to have the perfect post every time, with SEO optimized wording, beautiful native content, and just the right hashtags. These elements help, however there is something to be noted from the 45th president of the United States…
“Donald J. Trump's Tweet was featured in the news” - This subject line seems to arrive in my inbox every day. No matter how we feel about this notorious social media influencer, there is no doubt that he has a strong social media presence. Perhaps not because of his perfectly crafted posts, but his consistency and his ability to trigger emotional responses. The best and easiest way to do this for your business is by finding a topic that is trending and referencing it for your post of the day. If you can, relate the trending topic to the global relocation industry, such as how it may affect immigration requirements.
Consistency is Key
The importance of this can not be emphasised enough! Social media sites are updated with such frequency that you must be regularly posting to be seen by your audience. If a company has social media accounts but hasn’t posted in years, or has incomplete, inaccurate, or out of date information what is the first thing that comes to mind? Are they still in business? Is this company alive?
Through basic testing and analytics you can easily determine what is the prime time to post. Try posting at different times throughout the day until you find what works best for your business. Once you have determined the best time, set a schedule that is reasonable for you to attain. Decide which platforms are most important for your industry and then aim to post to those several times a week. Do your best to stick to this schedule, constant posting will help your followers to build trust in you, knowing they can count on you and your valuable content.
The internet is ever changing. As a business owner it is your responsibility to stay current with these changes and what effects they will have on your business. You no doubt do this with other aspects of your business already so it only makes sense to be educated when it comes to social media as well. A great way to do this is to go straight to the source. Find out what your competitors are doing on social media, what are they posting about or what hot new app are they using? If it’s working for them chances are it will work for you as well. Other great sources are industry blogs and magazines, there are plenty of experts out there that are already writing the answers to all your questions. Find a few writers or blogs that you enjoy reading and that cater to your needs, then set up alerts for when they post something new, that way you are always aware of the latest trends. Lastly don’t be scared to try something new, social media is constantly growing and evolving, it’s better to be a part of it then afraid of it!