Words Are Powerful - Why You Need a Copywriter

To the making of many blogs there is no end – A wise man

Countless research, millions of dollars and the undeniable results of human history shows that words and communication, both written and spoken, have a profound effect on people. You don't need to be an expert to know that words are powerful and what you say and read can have a lasting effect on someone. This is especially true of what you say to people online and on social media. Younger generations are spending more and more time speaking to people online rather than in person, this is becoming the norm, so what your company is saying on the internet should be viewed as an important way to build relationships. It may be your only way of communication with these younger generations. Therefore, it is imperative that the copy that is on your website and even on your companies social media pages is accurate and most importantly effective. A good copywriter can help with all of this!

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You site or social media platform will more often than not be your first line of communication  with a potential client or customer. The time people spend looking at a website before deciding if they like it is becoming less and less. Within seconds they will determine if they like your design, your style and your message. So you need to make sure you are properly representing yourself right from the start, give your content the blink test!

“There can be as much value in the blink of an eye as in months of rational analysis.” ― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

Capturing attention and delivering a clear message immediately not only affects how long a person will spend on your site, and therefore the likelihood of them pursuing business with you, but it also influences your ranking on google, if a person quickly bounces from your page to the next this will cause your ranking on google to go down, something we are all trying to avoid.  

While looks are a large part of websites so is your content. If there is not enough content with a clear message of what you do then users will quickly become dismayed and leave. First, be sure that within first viewing your page a user will see your brand image, are you fun, trendy, serious, corporate, small biz, etc, whatever it may be make sure it is clear and be proud of it. Next, ensure that everyone can easily understand exactly what it is that your company does, what services do you offer, and if possible at what price. People want to avoid asking questions as much as possible so give them all the information you can upfront so they can easily see if you offer what they are looking for. You must have contact information clearly visible and ideally on every page, this way when they decide they want to use your service they know exactly how to contact you and then of course be sure to respond promptly.

Another great area of importance is your portfolio and testimonials, people want to see that you can do what you say you can. Having easily findable testimonials or examples of your work along with a brief explanation will help them to have confidence in you and your promise.

Search Engine Optimization

SEO is one of the most important factors when it comes to getting organic traffic to your site. When someone types a keyword into a search engine, such as google, you want to be one of the top results, getting your site to this position takes time, patience and great copywriting! There are a few things to take note of when it comes to writing for SEO.

1. Quality -

You want your content to be original! Search engines pick up plagiarism and they don't like it. Also you want quality content that people want to read, so that they stay longer, and discover things that they cannot find on other sites.

2. Researched -

Find out what keyword people are looking for in the related industry and use those, there is a reason so many emphasis keyword research, it can make all the difference. There are many sites like wordstream.com/keywords that can help show reveal the most popular search terms.

3. Keyword Use -

Now that you know what words people are looking for use them! Sprinkle them throughout your site, in as organic a manner as possible, and help people find what they are looking for.

4. Keep it Real -

If you are writing for the average person and not a technical field then keep it real, don’t get too wordy or overly educated, make your writing readable and understandable, to keep people coming back for more.

 

Copywriting is such a crucial part of your website design as well as your overall marketing and growth strategy, make sure it is not something you overlook. If you are unsure of where to start send us an email and we’d be happy to help you with any content and copywriting needs